Instant Brands Inc. was founded in 2009 by a team of Canadian technology veterans who set out to explore the food preparation category based on their own personal life experiences.  Their objective was to find solutions that would enable busy families and professionals to prepare quality food in less time, promoting better eating and reducing the consumption of fast food.

In late 2010, after eighteen gruelling months of research, design and development they introduced the Instant Pot® Multi-Use Programmable Pressure Cooker.  The product was developed with an advanced microprocessor and incorporated the functions of five cooking appliances into one:  pressure cooker, slow cooker, rice cooker, steamer and warmer. 

This introduction was greatly successful, propelling the team to continue to develop even more versatile products to meet the growing needs of their target audiences. Each subsequent Instant Pot® product introduction has raised the bar on functionality, user-friendliness and safety.


The Instant Pot® products are tools for a new lifestyle and cater to the needs of health-minded individuals, food enthusiasts and anyone looking to save time in the kitchen while providing nutritious, well-balance meals. The company’s main goal is to make Instant Pot® known as providing the best kitchen experience by offering unsurpassed user interface design and connected technologies.  As the company continues to develop and design new products, the world awaits the next advancements in home cooking, brought to you by Instant Pot®.


Today, America’s No.1 Most Loved Pressure Cooker & Multi-Cooker is available in Australia. The Instant Pot® Duo™ is available in 2 sizes, and combines the power of 7 kitchen appliances in 1; serving as a pressure cooker, slow cooker, rice cooker, yogurt maker, sauté/searing pan, steamer and warming pot all in one convenient small electric appliance.

Instant Pot® has a highly engaged Community on Facebook and is rapidly growing as a resource for Instant Pot® users to share recipes, tips, product suggestions and ask questions.  It’s no surprise that thousands of positive online customer reviews exclaim sheer enthusiasm, excitement and praise for the product, along the lines of: “I LOVE my Instant Pot®!”; “Game changer for food prep” and “An absolute godsend…”

This is just the beginning for a company that set out to develop a brand that meets the needs of consumers with active, busy, healthy and environmentally conscious lifestyles.